Monday, January 10, 2011

Pass the Juice




The yearly deluge of freebies started on January 4th and 5th with 400ml bottles of Simply Orange. The juice was available both mornings in the lower level of the First Canadian Place, given out of course by the mandatory bevvy of pretty young ladies:)

Being 100% real juice, NOT from concentrate and pulp free made Simply Orange a nice quality drink. That said, there are a lot of other quality juices on the market so beyond giving Simply Orange away how will they differentiate it from the other brands and break people's existing brand loyalty?

If you check out their web site you'll see they also make Lemonade, Limeade, Grapefruit and Apple

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